YOU DON’T HAVE TO BE A MATH MAJOR TO ADD UP THE BENEFITS OF HAVING ONE CREATIVE PERSON PERFORM FIVE ROLES.

I know at this point it feels like a message from the Department of Redundancy Department, but the above bears repeating.

And it’s not just about the math. Hell, you could get one person to perform 18 roles but if the product isn’t effective, if the video’s quality isn’t up to the service it’s promoting, what’s the point?

Finally, whether you’re talking about a video, TV spot or a billboard, the father of modern advertising, Bill Bernbach said it best: “Creativity is the last unfair advantage we’re legally allowed to take over our competitors.”