It’s all about quality. Whether you’re making a burger or a video, if it’s of high quality, they’ll always come back for more.
These are the two most important things when it comes to delivering a quality, effective creative product:
1) A concept that will get noticed. What’s the point of producing anything if it doesn’t stop someone?
2) Craft. Do it well. Attention to detail. People may not know why something looks and feels right, but they do take away that it does. And their subconcious tells them it must be a quality product and company.