300 COMMERCIALS LATER, I’VE LEARNED A FEW THINGS AS A DIRECTOR.

The two most important things I learned: 1) The real pressure is on the person the camera is aimed at. 2) The level of the performances is directly proportional to how relaxed your set is.

Life is short. A shoot is shorter. You might as well have a laugh on the way to getting what you need in the camera. And treating a PA the same way you treat the talent, makes everyone feel good, feel valued.

BROCK UNIVERSITY “MISSFIT”. Pretty much speaks for itself. In a pretty unique way when you hear it.

LIBERAL PARTY OF CANADA “CITIES”. Ordinarily, I don’t feel a ton of pressure. But directing the campaign for the re-election of Prime Minister Paul Martin, I felt like I should be back on the loading dock. Eight spots later and an exhale, it was a great experience. For a great man.

ONTARIO PORK “APPS”. Wrote this as well. Wish I could say I shot it, though I had a lot of input on how it was shot. Love the look. Did very well for them.

FURLANI FOODS “MODEM”. One of three for them. While it’s a concept that may seem incredibly silly, it’s rooted in a solid strategy. No point in silliness if it doesn’t sell product.

EB GAMES “10 FOOT POLE”. One of three in a the campaign. And proof that the great advantage to your writer being the director is that your writer knows what can or can’t be done for $20K. As opposed to some who come up with $100K ideas that the budget won’t support.