(Mr. Bernbach not exactly as shown.)
ssssppieikkkingg’s’ wwwooff foohhhhelll, craoopppp.
Doonnttt’n’t laauuhhg. Youwwu tryyyy tyyppiugn while spinning in your grave.
Where was I? With all I see going on up on the other side of the grass, I was determined to channel my thoughts with this series of articles through Randy Diplock at Harding Station Uncorporate Video.
A bit of background. For those of you who don’t know who painted the Mona Lisa or who composed Beethoven’s 5th (I just cracked myself up there) you probably don’t have any idea who I am either.
Quick, who’s buried in Grant’s tomb?
I was widely regarded as one of two fathers of modern advertising. The other being David Ogilvy. Though that pompous jackass had quite a stick up his arse creatively if I’m being honest.
Anyway, I was one of the brains behind Doyle Dane Bernbach. Understanding you guys have no attention span these days, I’ll try and pick things up a bit.
For those non-students of the business here are just a few ads for campaigns that were ground-breaking in their day. To understand how radical these were, go on your google machine or whatever the hell it is and have a look at what was being done in the late 50’s and early 60’s.
How many of these would survive the agency/client/research gauntlet today?
We were the original Mad Men.
The smoke-filled bars in New York were packed at lunch and beyond. Not all, but some of the best work, was scribbled on a napkin over a scotch.
And the closest thing to AI was a bartender called Al.
So. This is me, Bill Bernbach. From back in the day when people weren’t offended at the drop of a hat.
When we were smart enough to know so-called negative ads had positive takeaways.
And stuff flew off the shelves.
Stay tuned. I have plenty more to say.
Fucking worms.