OVERVIEW: Proud to have created, written and directed this campaign. Prouder still that even though the concepts are quite silly, they’re still anchored in a solid strategy. That the product is designed to save time. And therefore, what can you do with the time you save?

NOTE: One of the toughest jobs on this side of the business is trying to keep clients from shooting themselves in the foot. In this instance, I failed. The wife of the owner saw them on air once. Seems she had no sense of humour.