OVERVIEW: Being a city boy in Toronto, writing for a place like Newfoundland and Labrador was a challenge and a treat at the same time. The true test of my abilities was getting a call asking me to write a 60 second spot on Vikings. The only Vikings I knew, dressed in purple and played in the NFL. Loved working on this campaign with the fine people at Target Marketing in St. John’s.

NOTE: Wrote all of the below, art directed the print as well.