OVERVIEW: Important to note that the first piece here, was the ultimate creative buffet for me in that I had the pleasure of 1) creating and writing the spot, 1A) directing the spot, 2) writing the tagline, 3) designing the logo, 4) directing the VO, 5) designing the pages on the iPad in the spot and 6) photoshopping the food pics within. Other than that I slacked off.