An entire campaign based on simplicity to the nth degree.

While I’ve written many radio spots, my alleged abilities really begin and end with my Pears Shampoo campaign. Besides selling a lot of shampoo, they won pretty much every radio award going that year.

And they still make me laugh to this day. Hope you enjoy them too.

Featuring Jennifer Davidson, our client, as a main character. (See, I mean, hear below.)

Pears Shampoo "Directions"
Pears Shampoo "Family"
Pears Shampoo "Name"

One of many in a campaign called “Crusin to Win” for Irving Oil.

Irving Oil "Bundt Cake"